The Benelux Headquarters of Adidas would be housed in the A-Factorij Office building in Amsterdam. The strategy was to make a set of very different working atmospheres, rather than a single corporate identity that would be reflected in one continuous style. Each atmosphere has its own character of light, colors, materials, acoustics, tactility and so on. In doing so, the interior design strategy reflects the companiesí policy to diversify the working arrangements and meeting conditions of staff in order to get a broader and more creative range of networks, exchanges and ideas in the company than in a regular office environment.

Program: 10.000 m2 office space
Site: A-Factorij building, Amsterdam
Client: Adidas Europe
Status: final design 2000