The Valentin Yudashkin Flagship store and headquarters is situated at an important crossing along Kutuzovsky Boulevard. The building has a matroesjka like box in box organization. The outer box is a fragile structure clad with the Yudashkin brand logo in coloured relief glass panes, forming a winter garden and restaurant. Inside the glass box stands a huge wooden cabinet as a precious chest that contains all the Yudashkin marvels. The heart of the cabinet is the golden room, aligned by pivoting panels and mirrors. This room is the main retail space but acts at the same time as a theatre were all kind of cultural and commercial events can be staged.
Program: 5000 m2
Client: Valentin Yudashkin, Moscow
Status: Invited competition 2007